Kaufmann Chevrolet dealership in New York. Picture was taken in late 1953. You can buy a brand new 1954 Chevrolet sedan for $1,595. I’m holding out for the 55’s though. I hear they’re gonna to be nice.

Copyright PCLjr

In 1958 David Ekman was a young Swedish citizen living in Chicago.  The U.S. was in a recession and import car sales were booming, accounting for 10% of U.S. car sales that year.  Being a practical Swede,  David could have chosen a Volkswagen or a Renault to buy but David chose the flashy all new Bel Air Impala Sport Coupe.  David walked into “Z” Frank Chevrolet in February 1958 and walked out with a brand new Silver Blue Impala.  David’s Swedish practicality did come through in his engine choice by going with the more fuel efficient and $107 cheaper 6 cylinder engine.

Pictures Copyright David Ekman